Over the last few years we have witnessed juxtaposing ideas that have created an interesting paradox in the world of media strategy. On one hand, targeting has allowed media strategists to get very granular with their creative messaging, and on the other hand, the veritable glut of media inventory has commoditized certain segments of the [...]
If you are in the area today, stop by Digiday: Networks (well, you cannot just stop by, but if you really want to come and do not have a ticket–I have not used my plus one )
I will be leading an all-star panel at 12:15 about the future of Ad Networks. More to [...]
One of the major value propositions of advertising online is the ability to target users with relevant messages. The problem is, algorithms used to do such targeting are not humans. Therefore. there are often issues with algorithms being to literal.
I just returned from a behavioral targeting summit where I heard such comments as, “help, my [...]