Bloody Innovation!

At ad:tech SF, Broitman, along with other industry experts, will seek to dispel the notion that innovation requires new technology

Ringleader Broitman Gets Bloody at Ad:Tech SF

Adam Broitman, partner and ringleader of Circ.us will be chairing “The bleeding edge of advertising innovation” track at Ad:Tech San Francisco.

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Doctor Zizmor Has the Munchies, Loses Ability to Have a Conversation

Snickers may have learned to speak snacklish; but they have not learned to speak search/social media

Dear Hulu

Dear Hulu,
Our love affair started shortly after you launched into this world. You were everything I ever wanted in streaming video, and more;

An angelic player that caressed me as I leaned back to watch online video

All the others are so brash–making me lean forward all the time
Also, you knew exactly when to turn the lights [...]

Santa Focuses On Bran Muffins and Soy Milk

Image via Wikipedia

The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]

Branding: Without Your Brand

Image via Wikipedia

All successful brands tell a story. Apple tells us a story about people who “think different.” Pepsi tells us the tale of a new generation and Disney tells a story about imagination and childhood. These are classic American brand stories — cultivated through traditional channels and originated (to a large degree) by the [...]

What Brand Managers Can Learn From High School Students

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No one knows everything (I am getting pretty close though ) and everyone has something to teach.

If you are a brand manager and think you know everything about your brand, think again
If you are a brand manager and think you know everything about your consumer base, you are in even worse [...]

…it is how you use it!

You need to learn how to use Twitter because all of the young people are using it, right? Um, no way!
I don’t have the usage stats (kudos to anyone who can get them for me) but I don’t know anyone under twenty who uses Twitter (and yes, I do know people under twenty). In [...]

Caution Before Marketing

The above is the title I would have given my latest article over at iMedia–alas, they know best what brings in the traffic, and I love them for it
I bring up a number of topics that I plan on expanding upon on this blog. All of the marketing mistakes that I spell out [...]