Adam Broitman, partner and ringleader of Circ.us will be chairing “The bleeding edge of advertising innovation” track at Ad:Tech San Francisco.
Snickers may have learned to speak snacklish; but they have not learned to speak search/social media
Dear Hulu,
Our love affair started shortly after you launched into this world. You were everything I ever wanted in streaming video, and more;
An angelic player that caressed me as I leaned back to watch online video
All the others are so brash–making me lean forward all the time
Also, you knew exactly when to turn the lights [...]
Image via Wikipedia
The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]
Image via Wikipedia
All successful brands tell a story. Apple tells us a story about people who “think different.” Pepsi tells us the tale of a new generation and Disney tells a story about imagination and childhood. These are classic American brand stories — cultivated through traditional channels and originated (to a large degree) by the [...]
Image via Wikipedia
No one knows everything (I am getting pretty close though ) and everyone has something to teach.
If you are a brand manager and think you know everything about your brand, think again
If you are a brand manager and think you know everything about your consumer base, you are in even worse [...]
You need to learn how to use Twitter because all of the young people are using it, right? Um, no way!
I don’t have the usage stats (kudos to anyone who can get them for me) but I don’t know anyone under twenty who uses Twitter (and yes, I do know people under twenty). In [...]
The above is the title I would have given my latest article over at iMedia–alas, they know best what brings in the traffic, and I love them for it
I bring up a number of topics that I plan on expanding upon on this blog. All of the marketing mistakes that I spell out [...]
In their endless pursuit of relevant advertising, Google has made many changes to the way in which they serve ads. Many of these changes have gone against surface level laws of profitability. Things like, excluding advertisers for being irrelevant, making one advertiser pay more for the same ad space another advertiser is paying less for [...]