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	<title>Circ.us &#187; AdWords</title>
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	<description>Circ.us is a creative communications firm that helps brands tell stories through innovation and participation.</description>
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		<title>Tapping Into The Future of Targeting</title>
		<link>http://circ.us/2009/04/tapping-into-the-future-of-targeting/</link>
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		<pubDate>Fri, 17 Apr 2009 12:35:41 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising.com]]></category>
		<category><![CDATA[AdWords]]></category>
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		<category><![CDATA[mobile marketing]]></category>
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		<description><![CDATA[What is the promise of the future of advertising?
If you ask many people currently working in the digital space, they will tell you&#8211;localization and personalization are the keys to the future of advertising (and in many ways, I would agree).
Along with hyper targeting, comes the ability to charge using an acquisition model. We have seen [...]]]></description>
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		<title>Google: Quality Ads or Quality Bottom Line?</title>
		<link>http://circ.us/2008/10/google-quality-ads-or-quality-bottom-line/</link>
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		<pubDate>Fri, 31 Oct 2008 17:19:14 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AdWords]]></category>
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		<category><![CDATA[Quality Score]]></category>
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