The past has shown us that walled media gardens simply do not work in an age where consumers have virtually unfettered access to media. This, in my opinion, is part of the reason that the Dataportability movement was essential. If you do not give people access to use their data the way that they [...]
Image via Wikipedia
All successful brands tell a story. Apple tells us a story about people who “think different.” Pepsi tells us the tale of a new generation and Disney tells a story about imagination and childhood. These are classic American brand stories — cultivated through traditional channels and originated (to a large degree) by the [...]
A recent article in the Harvard Business Review outlined the notion of shaping strategies[i] as, “an effort to broadly redefine the terms of competition for a market sector through a positive, galvanizing message that promises benefits to all who adopt the new terms”.
In recent times we have seen many shaping strategies by various players in [...]