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All successful brands tell a story. Apple tells us a story about people who “think different.” Pepsi tells us the tale of a new generation and Disney tells a story about imagination and childhood. These are classic American brand stories — cultivated through traditional channels and originated (to a large degree) by the [...]
Those crazy folks over at Phillips are at it again.
Remember the “Shave Everywhere” campaign?
Of course you do, it was an amazing initiative (and very relevant ) Well, Phillips is milking that concept for everything it is worth with a new extension of the campaign. Phillips is asking people to submit there own tales [...]
…or so say those individuals who just don’t get it!
Everyone once in a while I am reminded of the power of blogging–and why I began blogging in the first place. Those that know me, know that I have a big mouth and am not afraid to voice my opinion (this fact is sometimes good and [...]