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	<title>Circ.us &#187; Arts</title>
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	<description>Circ.us is a creative communications firm that helps brands tell stories through innovation and participation.</description>
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		<title>Branding: Without Your Brand</title>
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		<pubDate>Wed, 17 Dec 2008 12:43:11 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
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Image via Wikipedia



All successful brands tell a story. Apple tells us a story about people who &#8220;think different.&#8221; Pepsi tells us the tale of a new generation and Disney tells a story about imagination and childhood. These are classic American brand stories &#8212; cultivated through traditional channels and originated (to a large degree) by the [...]]]></description>
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		<title>Characters, Detail and Metaphor (dramatic tension)</title>
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		<pubDate>Thu, 04 Dec 2008 15:29:51 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
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		<title>&#8220;Blogging Is Dead&#8221;&#8230;</title>
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		<pubDate>Mon, 10 Nov 2008 16:25:04 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
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		<category><![CDATA[crayon]]></category>
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