If you haven’t yet heard of augmented reality, or its applications in marketing, it’s time to start working on some serious mind-expansion. AR may be brand new cutting edge technology, but it’s already started creeping into marketing campaigns from organizations ranging from GE to Esquire magazine…even the US Postal Service.

Adam Broitman, partner and ringleader of the New York based agency Circ.us, has been preaching the AR gospel — and working on some groundbreaking campaigns. We caught up with him to asked what augmented reality is all about, and what marketers should being doing to prepare for this next wave of radical technological possiblities.

Q: So let’s start at the top. What’s augmented reality, and how does it apply to marketing?

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