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	<title>Circ.us &#187; British Airway</title>
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	<link>http://circ.us</link>
	<description>Circ.us is a creative communications firm that helps brands tell stories through innovation and participation.</description>
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		<title>We Agree, Brands Should Join the Conversation, but Do They Always Have To Be Nice?</title>
		<link>http://circ.us/2008/11/we-agree-brands-should-join-the-conversation-but-do-they-always-have-to-be-nice/</link>
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		<pubDate>Mon, 03 Nov 2008 19:09:50 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Airline]]></category>
		<category><![CDATA[BA]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[British Airway]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[London Heathrow Airport]]></category>
		<category><![CDATA[Virgin Atlantic Airways]]></category>

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I just stumbled across an article about the formation of a Facebook group by British Airways employees. This controversial group serves many purposes, one of which is to mock passengers.
These were employees of the company, and not spokespeople for the brand, however, this article got me to thinking about a few things.

In an era where, [...]]]></description>
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