The Future of Marketing, Today.

A lot of us in the new media/social media space have been talking about the fact that, the future of marketing will centered around co-creation and collaboration. I, for one, have been talking about co-creation and collaboration as key drivers of the future of marketing for quite a while. It is these concepts that sparked [...]

What Brand Managers Can Learn From High School Students

Half of My Social Marketing Dollars Are Wasted; I Will Tell You Which Half

Trends And Truisms Day One: The Big Idea Can Be The Sum of Small Ideas

How many of my fellow marketers out there were asked to create “the big idea” this year?

After getting this request, how many of you came up with strategies that employed various social channels, content syndication strategies and search strategies only to hear;

“I love it, but where is the big idea?”