Characters, Detail and Metaphor (dramatic tension)

Those crazy folks over at Phillips are at it again.
Remember the “Shave Everywhere” campaign?
Of course you do, it was an amazing initiative (and very relevant ) Well, Phillips is milking that concept for everything it is worth with a new extension of the campaign. Phillips is asking people to submit there own tales [...]

Can Facebook Lead The Social Web?

Let’s face it, the entire web is becoming social. By the end of 2009, all sites will have some social component to them–and why not?

Where there is content, there can be conversation
When there is conversation, there is engagement

Most great live presenters ask questions of their audience. They generally don’t do so because they want to [...]