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	<title>Circ.us &#187; contextual advertising</title>
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		<title>Who Is Responsbile For Monitoring Contextual Advertising?</title>
		<link>http://circ.us/2008/07/who-is-responsbile-for-monitoring-contextual-advertising/</link>
		<comments>http://circ.us/2008/07/who-is-responsbile-for-monitoring-contextual-advertising/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 12:25:55 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[contextual advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[online advertising]]></category>

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		<description><![CDATA[One of the major value propositions of advertising online is the ability to target users with relevant messages. The problem is, algorithms used to do such targeting are not humans. Therefore. there are often issues with algorithms being to literal.
I just returned from a behavioral targeting summit where I heard such comments as, &#8220;help, my [...]]]></description>
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