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	<description>Circ.us is a creative communications firm that helps brands tell stories through innovation and participation.</description>
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		<title>Can Facebook Lead The Social Web?</title>
		<link>http://circ.us/2008/12/can-facebook-lead-the-social-web/</link>
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		<pubDate>Mon, 01 Dec 2008 21:18:00 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
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		<description><![CDATA[Let&#8217;s face it, the entire web is becoming social. By the end of 2009, all sites will have some social component to them&#8211;and why not?

Where there is content, there can be conversation
When there is conversation, there is engagement

Most great live presenters ask questions of their audience. They generally don&#8217;t do so because they want to [...]]]></description>
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		<title>How Social Media Is Like Religion</title>
		<link>http://circ.us/2008/09/how-social-media-is-like-religion/</link>
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		<pubDate>Mon, 29 Sep 2008 18:42:09 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
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		<category><![CDATA[Lon Safko]]></category>
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		<category><![CDATA[mobile marketing]]></category>
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