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	<title>Circ.us &#187; Cost per click</title>
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		<title>Google: Quality Ads or Quality Bottom Line?</title>
		<link>http://circ.us/2008/10/google-quality-ads-or-quality-bottom-line/</link>
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		<pubDate>Fri, 31 Oct 2008 17:19:14 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Click-through rate]]></category>
		<category><![CDATA[Cost per click]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[search engine]]></category>

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In their endless pursuit of relevant advertising, Google has made many changes to the way in which they serve ads. Many of these changes have gone against surface level laws of profitability. Things like, excluding advertisers for being irrelevant, making one advertiser pay more for the same ad space another advertiser is paying less for [...]]]></description>
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