Creative Marketing Strategy

Are You Experienced?

March 3, 2009 1 comment

The past 10 years have been challenging for many marketers. A whirlwind of new channels has blown into the world of marketing; creating confusion for some, opportunity for others and peril for even more.

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Santa Focuses On Bran Muffins and Soy Milk

December 24, 2008 1 comment

Image via Wikipedia

The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]

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