The past 10 years have been challenging for many marketers. A whirlwind of new channels has blown into the world of marketing; creating confusion for some, opportunity for others and peril for even more.
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The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]
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No one knows everything (I am getting pretty close though ) and everyone has something to teach.
If you are a brand manager and think you know everything about your brand, think again
If you are a brand manager and think you know everything about your consumer base, you are in even worse [...]
A couple of month’s ago, bald brother (and fellow crayonista), Greg Verdino and I took the stage at the iMedia Financial Summit in NYC. Our pitch (for the uninformed; our pitch was part of an agency shoot out, in which two agencies pitched for a mock piece of business. The case study at hand was, [...]
You need to learn how to use Twitter because all of the young people are using it, right? Um, no way!
I don’t have the usage stats (kudos to anyone who can get them for me) but I don’t know anyone under twenty who uses Twitter (and yes, I do know people under twenty). In [...]
The above is the title I would have given my latest article over at iMedia–alas, they know best what brings in the traffic, and I love them for it
I bring up a number of topics that I plan on expanding upon on this blog. All of the marketing mistakes that I spell out [...]
Starbucks is not new to the social media space. They have done some very interesting, yet questionably successful initiatives–mystarbucksidea.com being the most notable.
I got a message today that Starbucks was following me on Twitter. I had heard about their presence, but had not really taken a look into it. I felt that this would be [...]
One of the reasons that I love blogging is that it is free from the confines of editorial–this is certainly nothing new. Another thing I love is that I can blog when I want, and not blog when I don’t want (an issue brought up on the Jaffe Juice Podcast many times).In reference to the [...]