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	<title>Circ.us &#187; crest</title>
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	<description>Circ.us is a creative communications firm that helps brands tell stories through innovation and participation.</description>
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		<title>Can Consumer Packaged Goods Survive On Social Media?</title>
		<link>http://circ.us/2008/08/can-consumer-packaged-goods-survive-on-social-media/</link>
		<comments>http://circ.us/2008/08/can-consumer-packaged-goods-survive-on-social-media/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 18:38:02 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cpg]]></category>
		<category><![CDATA[crest]]></category>
		<category><![CDATA[social marketing strategy]]></category>
		<category><![CDATA[weekly clean]]></category>

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		<description><![CDATA[I am always happy when I see a large CPG brand launch in an unconventional manner. Furthermore, I will always root for a brand that goes out on a limb and dips it toes into social marketing. Still, just because your efforts are deemed social does not guarantee success.
Earlier this month (I am not sure [...]]]></description>
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