All of us are slowly being inducted into this way of life. The real time web is slowly being infused across all media (and not just media on your PC).
The speed at which new business systems grow is becoming exponentially faster. Lower barriers to entry for many business sectors have made Clayton Christensen’s “Innovators Dilemma” more real than ever. At the current time there is a battle going on over the ability to port social data across the web. As The Battle for the Open Web continues, my money is shifting to the newer company.
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Furthering my series of posts about mobile social networks, I would like to present you with some statistics:
Users accessing Facebook on their mobile phones spent on average 24 minutes on the site compared with 27.5 minutes daily by computer users (link to story)
Mobile phone users accessed the site on average 3.3 times per [...]
The past has shown us that walled media gardens simply do not work in an age where consumers have virtually unfettered access to media. This, in my opinion, is part of the reason that the Dataportability movement was essential. If you do not give people access to use their data the way that they [...]
Question:
Social Outreach, Email Lead Generation and Cause Marketing?
Answer:
A new experiment by The Emerging Communications Conference.
My new friend Lee S. Dryburgh first approached me about the idea by telling me he had an idea for an experiment. His idea would help garner registration for the conference he is organizing, while at the same time do some [...]
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The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]
Let’s face it, the entire web is becoming social. By the end of 2009, all sites will have some social component to them–and why not?
Where there is content, there can be conversation
When there is conversation, there is engagement
Most great live presenters ask questions of their audience. They generally don’t do so because they want to [...]
There are a lot of social networks out there–we all know this. As someone in the industry, I do my best to join as many social nets as possible. I even join the branded social networks, as I am working with clients on a number of initiatives and I am always looking for best pratices [...]
Starbucks is not new to the social media space. They have done some very interesting, yet questionably successful initiatives–mystarbucksidea.com being the most notable.
I got a message today that Starbucks was following me on Twitter. I had heard about their presence, but had not really taken a look into it. I felt that this would be [...]
I just stumbled across an article about the formation of a Facebook group by British Airways employees. This controversial group serves many purposes, one of which is to mock passengers.
These were employees of the company, and not spokespeople for the brand, however, this article got me to thinking about a few things.
In an era where, [...]