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	<title>Circ.us &#187; healthy balance</title>
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	<description>Circ.us is a creative communications firm that helps brands tell stories through innovation and participation.</description>
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		<title>Making Social Marketing Healthy and Balanced</title>
		<link>http://circ.us/2008/08/making-social-marketing-healthy-and-balanced/</link>
		<comments>http://circ.us/2008/08/making-social-marketing-healthy-and-balanced/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 14:03:46 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[distributed web strategy]]></category>
		<category><![CDATA[healthy balance]]></category>
		<category><![CDATA[old orchard]]></category>
		<category><![CDATA[Social Marketing]]></category>

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		<description><![CDATA[Yesterdays blog post spoke about whether or not social media can drive a campaign for consumer packaged goods. In the comments section I responded to Jeremy Beyda by saying that value needs to be added to mundane products in order to stir up conversation. People are not going to simply talk about Crest without any [...]]]></description>
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