We, The Value Seekers!

A couple of month’s ago, bald brother (and fellow crayonista), Greg Verdino and I took the stage at the iMedia Financial Summit in NYC. Our pitch (for the uninformed; our pitch was part of an agency shoot out, in which two agencies pitched for a mock piece of business. The case study at hand was, [...]

Trends And Truisms Day One: The Big Idea Can Be The Sum of Small Ideas

How many of my fellow marketers out there were asked to create “the big idea” this year?

After getting this request, how many of you came up with strategies that employed various social channels, content syndication strategies and search strategies only to hear;

“I love it, but where is the big idea?”