Tapping Into The Future of Targeting

What is the promise of the future of advertising?
If you ask many people currently working in the digital space, they will tell you–localization and personalization are the keys to the future of advertising (and in many ways, I would agree).
Along with hyper targeting, comes the ability to charge using an acquisition model. We have seen [...]

Mobile Marketing Forum Day Two- Location Based Mobile Advertising

Location Based Mobile Advertising
Opportunities to be discussed include proximity marketing and location based services – and the options available for mobile advertising.
Moderator: Jim Manis, CEO, 1024 Wireless Services & CEO, Mobile Giving Foundation
Brian Levin, CEO, Useful Networks
David Klein, Vice President, Advertising Sales, Navteq
Lisa Uhrmacher General Manager, Mobile Advertising Sprint

What type of threat does Google pose [...]