The End of Digital Marketing

Will there come a point when the term, “digital marketing” is simply irrelevant? One day, will it all just live under the umbrella, “marketing?

Doctor Zizmor Has the Munchies, Loses Ability to Have a Conversation

Snickers may have learned to speak snacklish; but they have not learned to speak search/social media

Are You Experienced?

The past 10 years have been challenging for many marketers. A whirlwind of new channels has blown into the world of marketing; creating confusion for some, opportunity for others and peril for even more.

Turning Marketing on it’s Head

It is becoming increasingly difficult to shove marketing messages down people’s throats; and quite honestly, why would you want to do that?
I realize this notion is nothing new for those of us that subscribe to the tenets of permission based marketing, but sometimes I get the feeling we are still the minority.
Why not listen to [...]

What Brand Managers Can Learn From High School Students

Image via Wikipedia

No one knows everything (I am getting pretty close though ) and everyone has something to teach.

If you are a brand manager and think you know everything about your brand, think again
If you are a brand manager and think you know everything about your consumer base, you are in even worse [...]

We, The Value Seekers!

A couple of month’s ago, bald brother (and fellow crayonista), Greg Verdino and I took the stage at the iMedia Financial Summit in NYC. Our pitch (for the uninformed; our pitch was part of an agency shoot out, in which two agencies pitched for a mock piece of business. The case study at hand was, [...]

Caution Before Marketing

The above is the title I would have given my latest article over at iMedia–alas, they know best what brings in the traffic, and I love them for it
I bring up a number of topics that I plan on expanding upon on this blog. All of the marketing mistakes that I spell out [...]

Who Suffers From A Slow Down In Online Ad Spend?

(cross posted from the new iMediaconnection blog)
After a hectic week on Wall Street some industry analysts are predicting a downturn in online advertising spend for certain sectors. Other analysts are predicting a cut in ad spend across the entire industry as early as Q4. These predictions beg the question-who will suffer from such a state [...]

Half of My Social Marketing Dollars Are Wasted; I Will Tell You Which Half

Most marketers know the old adage (attributed to John Wanamaker):
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
This aphorism has actually become a battle cry for many digital marketers who-with the help of various ad serving technologies (and other means that were not around in Wanamaker’s day) [...]

Trends And Truisms Day One: The Big Idea Can Be The Sum of Small Ideas

How many of my fellow marketers out there were asked to create “the big idea” this year?

After getting this request, how many of you came up with strategies that employed various social channels, content syndication strategies and search strategies only to hear;

“I love it, but where is the big idea?”