The End of Digital Marketing
Will there come a point when the term, “digital marketing” is simply irrelevant? One day, will it all just live under the umbrella, “marketing?
Will there come a point when the term, “digital marketing” is simply irrelevant? One day, will it all just live under the umbrella, “marketing?
Snickers may have learned to speak snacklish; but they have not learned to speak search/social media
The past 10 years have been challenging for many marketers. A whirlwind of new channels has blown into the world of marketing; creating confusion for some, opportunity for others and peril for even more.
It is becoming increasingly difficult to shove marketing messages down people’s throats; and quite honestly, why would you want to do that?
I realize this notion is nothing new for those of us that subscribe to the tenets of permission based marketing, but sometimes I get the feeling we are still the minority.
Why not listen to [...]
How many of my fellow marketers out there were asked to create “the big idea” this year?
After getting this request, how many of you came up with strategies that employed various social channels, content syndication strategies and search strategies only to hear;
“I love it, but where is the big idea?”