The End of Digital Marketing
April 26, 2009 3 comments
Will there come a point when the term, “digital marketing” is simply irrelevant? One day, will it all just live under the umbrella, “marketing?
Tag Archive | "Marketing and Advertising"
Doctor Zizmor Has the Munchies, Loses Ability to Have a Conversation
March 11, 2009 5 comments
Snickers may have learned to speak snacklish; but they have not learned to speak search/social media
Are You Experienced?
March 3, 2009 1 comment
The past 10 years have been challenging for many marketers. A whirlwind of new channels has blown into the world of marketing; creating confusion for some, opportunity for others and peril for even more.
Turning Marketing on it’s Head
February 26, 2009 2 comments
It is becoming increasingly difficult to shove marketing messages down people’s throats; and quite honestly, why would you want to do that?
I realize this notion is nothing new for those of us that subscribe to the tenets of permission based marketing, but sometimes I get the feeling we are still the minority.
Why not listen to [...]
What Brand Managers Can Learn From High School Students
December 11, 2008 2 comments
Who Suffers From A Slow Down In Online Ad Spend?
September 27, 2008 2 comments
Half of My Social Marketing Dollars Are Wasted; I Will Tell You Which Half
September 22, 2008 2 comments
Trends And Truisms Day One: The Big Idea Can Be The Sum of Small Ideas
January 2, 2008 13 comments
How many of my fellow marketers out there were asked to create “the big idea” this year?
After getting this request, how many of you came up with strategies that employed various social channels, content syndication strategies and search strategies only to hear;
“I love it, but where is the big idea?”