Bloody Innovation!

At ad:tech SF, Broitman, along with other industry experts, will seek to dispel the notion that innovation requires new technology

Ringleader Broitman Gets Bloody at Ad:Tech SF

Adam Broitman, partner and ringleader of Circ.us will be chairing “The bleeding edge of advertising innovation” track at Ad:Tech San Francisco.

Goodbye Media, Hello Circ.us!

Image by Will Montague via Flickr

A Media Circ.us has been with me now for over three years. It is near and dear to my heart. Blogging has taught me more about media relations than any course or lecture ever could; still, as with everything in life, things change.
Over the past few months I have been [...]

Not All Ink Is Created Equal

The permanence of the web makes it so all news is eternal. All news can be new, to various individuals at any given time.

Turning Marketing on it’s Head

It is becoming increasingly difficult to shove marketing messages down people’s throats; and quite honestly, why would you want to do that?
I realize this notion is nothing new for those of us that subscribe to the tenets of permission based marketing, but sometimes I get the feeling we are still the minority.
Why not listen to [...]

10 Relationships or 5MM Impressions; Join The Conversation @JaffeJuice

A few months ago I spoke at the iMedia Agency Summit and the I made a statement that I would prefer 10 quality relationships over 5MM impressions. The audience was asked how many agreed with me and only one person stood up (I am used to people not agreeing with me, so it is cool [...]

Trends And Truisms Day One: The Big Idea Can Be The Sum of Small Ideas

How many of my fellow marketers out there were asked to create “the big idea” this year?

After getting this request, how many of you came up with strategies that employed various social channels, content syndication strategies and search strategies only to hear;

“I love it, but where is the big idea?”