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All successful brands tell a story. Apple tells us a story about people who “think different.” Pepsi tells us the tale of a new generation and Disney tells a story about imagination and childhood. These are classic American brand stories — cultivated through traditional channels and originated (to a large degree) by the [...]
We have all felt small from time to time. Sometimes feeling small is a challenge that many of us need to achieve big things. Still, no one has, or ever will, achieve greatness by standing still and simply looking around at the scenery. Sure, taking some time to stop and look at the scenery is [...]
RSS has drastically changed the way in which we experience media. In a recent article in Ad Age, Steve Rubel talks about a statistic that says, only 11% of internet users subscribe to RSS feeds. Rubel makes the following statement:
RSS is easy and relatively cheap to adopt, so there’s no reason for marketers to avoid [...]