Buying and Selling Mobile Ads
Buyers and sellers will learn the differences between using a mobile ad network versus transacting directly with one another. We’ll showcase how advertisers today are working with mobile ad networks including AdSense for mobile content. We’ll also take a look at how premium publishers sell and manage mobile display ad campaigns.
Rob [...]
Location Based Mobile Advertising
Opportunities to be discussed include proximity marketing and location based services – and the options available for mobile advertising.
Moderator: Jim Manis, CEO, 1024 Wireless Services & CEO, Mobile Giving Foundation
Brian Levin, CEO, Useful Networks
David Klein, Vice President, Advertising Sales, Navteq
Lisa Uhrmacher General Manager, Mobile Advertising Sprint
What type of threat does Google pose [...]
Mobile Social Networking: A Discussion on the Opportunity
What is the future for mobile social networking? Is it the ‘holy grail’ for mobile advertising? What are the opportunities for marketers? For content providers? What are the challenges across carriers/devices – ondeck v offdeck? Join this panel of experts as they discuss and debate the opportunity.
Moderator: Nihal [...]
Case Study: Perspectives from Brazil
LATAM (Latin America) is one of the hottest growing markets for mobile marketsng. Join this engaging session to learn about the state of mobile marketing in Brazil. Two of Brazil’s leading providers will share some recent successes and case studies.
Daniel Costa, Co-founder, MobX – Mobile Marketing
Federico Pisani Massamormile, CEO, HANZO
Population of [...]
