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	<title>Circ.us &#187; mobile marketing forum</title>
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		<title>Mobile Marketing Forum Day Two-Case Study: SuperBowl Mobile Campaign</title>
		<link>http://circ.us/2008/06/mobile-marketing-forum-day-two-case-study-superbowl-mobile-campaign/</link>
		<comments>http://circ.us/2008/06/mobile-marketing-forum-day-two-case-study-superbowl-mobile-campaign/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 14:22:18 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[mobile marketing forum]]></category>
		<category><![CDATA[Mobile Marketing Strategy]]></category>

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		<description><![CDATA[Case Study: SuperBowl Mobile Campaign
In 2007 Anheuser-Busch introduced an innovative way to bring the success of our SuperBowl commercials to the mobile platform via text voting.  The program also launched a highly successful IVR campaign that lasted well into the third quarter of 2007  We have experienced continued success in 2008 with the [...]]]></description>
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