Are you still unsure about mobile marketing? The good news is that many of us have made the mistakes for you; so what are you waiting for?
As I got on the plane heading to the iMedia Breakthrough Summit, I was greeted by none other The David Berkowitz himself! Of course the first thing I did when I got to my seat was Tweet about it (what else would I do?).
The night’s dinner was sponsored by my friends over at Jumptap (sorry [...]
Okay–I am just kidding about this being the year of mobile.
We have heard many times that it would be the year of mobile; it is almost a joke at this point.
What does the year of mobile mean anyhow?
I don’t think that their will ever be a “year of mobile”–I do however think that 2008 has [...]
Mobile Social Networking: A Discussion on the Opportunity
What is the future for mobile social networking? Is it the ‘holy grail’ for mobile advertising? What are the opportunities for marketers? For content providers? What are the challenges across carriers/devices – ondeck v offdeck? Join this panel of experts as they discuss and debate the opportunity.
Moderator: Nihal [...]
Case Study: SuperBowl Mobile Campaign
In 2007 Anheuser-Busch introduced an innovative way to bring the success of our SuperBowl commercials to the mobile platform via text voting. The program also launched a highly successful IVR campaign that lasted well into the third quarter of 2007 We have experienced continued success in 2008 with the [...]