Adam Broitman, partner and ringleader of Circ.us will be chairing “The bleeding edge of advertising innovation” track at Ad:Tech San Francisco.
Are you still unsure about mobile marketing? The good news is that many of us have made the mistakes for you; so what are you waiting for?
Each week AMediaCirc.us brings you the 411 on a company that may just fit into your communications strategy.
What is the promise of the future of advertising?
If you ask many people currently working in the digital space, they will tell you–localization and personalization are the keys to the future of advertising (and in many ways, I would agree).
Along with hyper targeting, comes the ability to charge using an acquisition model. We have seen [...]
As I got on the plane heading to the iMedia Breakthrough Summit, I was greeted by none other The David Berkowitz himself! Of course the first thing I did when I got to my seat was Tweet about it (what else would I do?).
The night’s dinner was sponsored by my friends over at Jumptap (sorry [...]
The past 10 years have been challenging for many marketers. A whirlwind of new channels has blown into the world of marketing; creating confusion for some, opportunity for others and peril for even more.
I still remember how excited I was when I created this blog a few years back and burned my first RSS feed through Feedburner. Having already been an avid RSS consumer for years–the feeling of producing my own RSS feed was incredible.
Fast forward to October 2008 and burning and RSS feed or creating a blog [...]
Okay–I don’t really have any bullet points on how social media is like religion, but I just recorded a podcast with the great Lon Safko who is working on a book called, The Social Media Bible.
I don’t have a lot of time at the moment to explain all of the reasons that this project is [...]
Buying and Selling Mobile Ads
Buyers and sellers will learn the differences between using a mobile ad network versus transacting directly with one another. We’ll showcase how advertisers today are working with mobile ad networks including AdSense for mobile content. We’ll also take a look at how premium publishers sell and manage mobile display ad campaigns.
Rob [...]
Location Based Mobile Advertising
Opportunities to be discussed include proximity marketing and location based services – and the options available for mobile advertising.
Moderator: Jim Manis, CEO, 1024 Wireless Services & CEO, Mobile Giving Foundation
Brian Levin, CEO, Useful Networks
David Klein, Vice President, Advertising Sales, Navteq
Lisa Uhrmacher General Manager, Mobile Advertising Sprint
What type of threat does Google pose [...]