Social Media Remix with Lotame
February 5, 2009 1 comment
Adam Broitman, Director of Strategy/Ringleader at crayon and Scott Hoffman CMO of Lotame talk social media.
Adam Broitman, Director of Strategy/Ringleader at crayon and Scott Hoffman CMO of Lotame talk social media.
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The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]