Social Media Remix with Lotame

Adam Broitman, Director of Strategy/Ringleader at crayon and Scott Hoffman CMO of Lotame talk social media.

Santa Focuses On Bran Muffins and Soy Milk

Image via Wikipedia

The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]

Seven Strategies for Surviving the Downturn

Much like my blogging (as of late), the economy is growing increasingly anemic–and the conversations online are growing. It is hard to avoid at this point–therefore I have stayed away from the topic.
I recently went to an amazing event thrown by the Sigma Group–where I led a table discussion on social media and the topic [...]

The Future Of Information or: How I Learned to Stop Worrying and Love The API

RSS has drastically changed the way in which we experience media. In a recent article in Ad Age, Steve Rubel talks about a statistic that says, only 11% of internet users subscribe to RSS feeds. Rubel makes the following statement:
RSS is easy and relatively cheap to adopt, so there’s no reason for marketers to avoid [...]