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	<description>Circ.us is a creative communications firm that helps brands tell stories through innovation and participation.</description>
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		<title>Do You Need to Pay to Play?</title>
		<link>http://circ.us/2009/03/do-you-need-to-pay-to-play/</link>
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		<pubDate>Sun, 08 Mar 2009 19:53:44 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Digitas]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[PR 2.0]]></category>
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Image via Wikipedia



I cut my teeth in my media career on the paid media side of the media fence. It seemed that there was something inherently simple about the ability to pay to get placement in front of a brand&#8217;s target audience.
I began my career at Digitas and then moved on to Morpheus Media. It [...]]]></description>
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