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Tag Archive | "Promotion"

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Searching For Your Brand Position

January 27, 2009 3 comments

Why is it that many marketers still do not see the importance of making an emotional connection on Search Engines? Learn more about how brands should think about positioning in the world of search.

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Starbucks is Now Following You on Twitter

November 9, 2008 1 comment

Starbucks is not new to the social media space. They have done some very interesting, yet questionably successful initiatives–mystarbucksidea.com being the most notable.
I got a message today that Starbucks was following me on Twitter. I had heard about their presence, but had not really taken a look into it. I felt that this would be [...]

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