RSS has drastically changed the way in which we experience media. In a recent article in Ad Age, Steve Rubel talks about a statistic that says, only 11% of internet users subscribe to RSS feeds. Rubel makes the following statement:
RSS is easy and relatively cheap to adopt, so there’s no reason for marketers to avoid [...]
I still remember how excited I was when I created this blog a few years back and burned my first RSS feed through Feedburner. Having already been an avid RSS consumer for years–the feeling of producing my own RSS feed was incredible.
Fast forward to October 2008 and burning and RSS feed or creating a blog [...]
I have to admit, it is alarming how many brand marketers still feel that they can support a successful campaign with a single presence online. I am not suggesting that the microsite is useless, but I do believe that the microsite is merely one weapon in the arsenal.
The web is a series interlinked hypertext. The [...]