Why is it that many marketers still do not see the importance of making an emotional connection on Search Engines? Learn more about how brands should think about positioning in the world of search.
A couple of month’s ago, bald brother (and fellow crayonista), Greg Verdino and I took the stage at the iMedia Financial Summit in NYC. Our pitch (for the uninformed; our pitch was part of an agency shoot out, in which two agencies pitched for a mock piece of business. The case study at hand was, [...]
RSS has drastically changed the way in which we experience media. In a recent article in Ad Age, Steve Rubel talks about a statistic that says, only 11% of internet users subscribe to RSS feeds. Rubel makes the following statement:
RSS is easy and relatively cheap to adopt, so there’s no reason for marketers to avoid [...]
In their endless pursuit of relevant advertising, Google has made many changes to the way in which they serve ads. Many of these changes have gone against surface level laws of profitability. Things like, excluding advertisers for being irrelevant, making one advertiser pay more for the same ad space another advertiser is paying less for [...]
Each year great minds put together both trends of the year past, and predictions for the year to come. After completing my own personal list, I searched around to see how I compared to others. Here are some of the lists I found;
Greg Verdino
Jon Fine Of BusinessWeek
Kevin Newcomb of Search Engine Watch
Paul Colligan
Jeff Pulver
Chris Brogan [...]