Not All Ink Is Created Equal

The permanence of the web makes it so all news is eternal. All news can be new, to various individuals at any given time.

Searching For Your Brand Position

Why is it that many marketers still do not see the importance of making an emotional connection on Search Engines? Learn more about how brands should think about positioning in the world of search.

Mobile Marketing Forum Day Two- Location Based Mobile Advertising

Location Based Mobile Advertising
Opportunities to be discussed include proximity marketing and location based services – and the options available for mobile advertising.
Moderator: Jim Manis, CEO, 1024 Wireless Services & CEO, Mobile Giving Foundation
Brian Levin, CEO, Useful Networks
David Klein, Vice President, Advertising Sales, Navteq
Lisa Uhrmacher General Manager, Mobile Advertising Sprint

What type of threat does Google pose [...]

Is Google Making Us Better Marketers ?

Is Google Making Us Better Marketers ?
I just got done reading an article in Ad Age entitled “Google Pricing System Plagues Players Like P&G”. One of the main tenets of the article is, due to the fact that Google’s pricing model was not set up for advertisers to achieve economies of scale, large CPG’s cannot [...]

Who Says You Can’t Make Mistakes!

A few days ago, under the pressures of work and urban living I lashed out against a company with a series of harsh tweets (twitter posts for the uninformed). This company was having technical issues and people were receiving a mass influx of email. It was pretty annoying!
A day or so later I received a [...]