Image via Wikipedia
The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]
Much like my blogging (as of late), the economy is growing increasingly anemic–and the conversations online are growing. It is hard to avoid at this point–therefore I have stayed away from the topic.
I recently went to an amazing event thrown by the Sigma Group–where I led a table discussion on social media and the topic [...]
A couple of month’s ago, bald brother (and fellow crayonista), Greg Verdino and I took the stage at the iMedia Financial Summit in NYC. Our pitch (for the uninformed; our pitch was part of an agency shoot out, in which two agencies pitched for a mock piece of business. The case study at hand was, [...]
There are a lot of social networks out there–we all know this. As someone in the industry, I do my best to join as many social nets as possible. I even join the branded social networks, as I am working with clients on a number of initiatives and I am always looking for best pratices [...]