A few weeks ago, I spoke at OMMA Global in LA, on an industry panel entitled “What is Content.” One of the panelist said that traditional banner ad units are dead…I couldn’t disagree more. Pronouncements like that remind me of statements made in past; Newspapers are dead (when Radio was invented,) like Radio is dead [...]
The past 10 years have been challenging for many marketers. A whirlwind of new channels has blown into the world of marketing; creating confusion for some, opportunity for others and peril for even more.
Much like my blogging (as of late), the economy is growing increasingly anemic–and the conversations online are growing. It is hard to avoid at this point–therefore I have stayed away from the topic.
I recently went to an amazing event thrown by the Sigma Group–where I led a table discussion on social media and the topic [...]
The above is the title I would have given my latest article over at iMedia–alas, they know best what brings in the traffic, and I love them for it
I bring up a number of topics that I plan on expanding upon on this blog. All of the marketing mistakes that I spell out [...]
Starbucks is not new to the social media space. They have done some very interesting, yet questionably successful initiatives–mystarbucksidea.com being the most notable.
I got a message today that Starbucks was following me on Twitter. I had heard about their presence, but had not really taken a look into it. I felt that this would be [...]
One of the reasons that I love blogging is that it is free from the confines of editorial–this is certainly nothing new. Another thing I love is that I can blog when I want, and not blog when I don’t want (an issue brought up on the Jaffe Juice Podcast many times).In reference to the [...]
I am always happy when I see a large CPG brand launch in an unconventional manner. Furthermore, I will always root for a brand that goes out on a limb and dips it toes into social marketing. Still, just because your efforts are deemed social does not guarantee success.
Earlier this month (I am not sure [...]
What is the required skill set to become a “social media marketer” (a title that I am not sold on, but will use for lack of a better one)?
This is not a new question. In fact, this questions has been asked more times over the past few years than I care to recount, but the [...]
Is Mediapost kidding!
At around noon today I received one of Mediapost’s “Breaking News” newsletters, the title of which made me cringe and let out a little yelp of pain/nausea that resounded softly throughout my office. The title of this newsletter is, “Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing”.
Did my day really [...]
How for have we come when it comes to the integration of social media into our marketing efforts?
Whose responsibility is it to handle social media?
Does social media belong as a line item on a media plan, or should it be interwoven into an entire marketing effort?
How does an agency charge for social media?
What challenges do [...]