The Death of the Banner Unit is Greatly Exaggerated
April 7, 2009 No comments yet
A few weeks ago, I spoke at OMMA Global in LA, on an industry panel entitled “What is Content.” One of the panelist said that traditional banner ad units are dead…I couldn’t disagree more. Pronouncements like that remind me of statements made in past; Newspapers are dead (when Radio was invented,) like Radio is dead [...]