I recently wrote a piece for Digiday Daily entitled, “The Twitterization of Everything and LOL Innovation”. The take away for marketers was something like the Bob Dylan lyric,
“And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone.
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll [...]
The Conversation Has Started Over at iMedia and is Continuing All Over
A few weeks ago, I spoke at OMMA Global in LA, on an industry panel entitled “What is Content.” One of the panelist said that traditional banner ad units are dead…I couldn’t disagree more. Pronouncements like that remind me of statements made in past; Newspapers are dead (when Radio was invented,) like Radio is dead [...]
Obox Design’s new theme–win yours today!
Image via Wikipedia
I cut my teeth in my media career on the paid media side of the media fence. It seemed that there was something inherently simple about the ability to pay to get placement in front of a brand’s target audience.
I began my career at Digitas and then moved on to Morpheus Media. It [...]
The speed at which new business systems grow is becoming exponentially faster. Lower barriers to entry for many business sectors have made Clayton Christensen’s “Innovators Dilemma” more real than ever. At the current time there is a battle going on over the ability to port social data across the web. As The Battle for the Open Web continues, my money is shifting to the newer company.
It is becoming increasingly difficult to shove marketing messages down people’s throats; and quite honestly, why would you want to do that?
I realize this notion is nothing new for those of us that subscribe to the tenets of permission based marketing, but sometimes I get the feeling we are still the minority.
Why not listen to [...]
Adam Broitman, Director of Strategy/Ringleader at crayon and Scott Hoffman CMO of Lotame talk social media.
We have all felt small from time to time. Sometimes feeling small is a challenge that many of us need to achieve big things. Still, no one has, or ever will, achieve greatness by standing still and simply looking around at the scenery. Sure, taking some time to stop and look at the scenery is [...]
Starbucks is not new to the social media space. They have done some very interesting, yet questionably successful initiatives–mystarbucksidea.com being the most notable.
I got a message today that Starbucks was following me on Twitter. I had heard about their presence, but had not really taken a look into it. I felt that this would be [...]