Digiday: Networks Keynote Debate (raw notes)

Over the last few years we have witnessed juxtaposing ideas that have created an interesting paradox in the world of media strategy. On one hand, targeting has allowed media strategists to get very granular with their creative messaging, and on the other hand, the veritable glut of media inventory has commoditized certain segments of the [...]

Do You Need to Pay to Play?

Image via Wikipedia

I cut my teeth in my media career on the paid media side of the media fence. It seemed that there was something inherently simple about the ability to pay to get placement in front of a brand’s target audience.
I began my career at Digitas and then moved on to Morpheus Media. It [...]