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	<title>Circ.us &#187; targeting</title>
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	<description>Circ.us is a creative communications firm that helps brands tell stories through innovation and participation.</description>
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		<title>Digiday: Networks Keynote Debate (raw notes)</title>
		<link>http://circ.us/2009/06/digiday-networks-keynote-debate-raw-notes/</link>
		<comments>http://circ.us/2009/06/digiday-networks-keynote-debate-raw-notes/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 13:31:23 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[targeting]]></category>

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		<description><![CDATA[Over the last few years we have witnessed juxtaposing ideas that have created an interesting paradox in the world of media strategy. On one hand, targeting has allowed media strategists to get very granular with their creative messaging, and on the other hand, the veritable glut of media inventory has commoditized certain segments of the [...]]]></description>
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		<title>Do You Need to Pay to Play?</title>
		<link>http://circ.us/2009/03/do-you-need-to-pay-to-play/</link>
		<comments>http://circ.us/2009/03/do-you-need-to-pay-to-play/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 19:53:44 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Digitas]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[targeting]]></category>

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