If you haven’t yet heard of augmented reality, or its applications in marketing, it’s time to start working on some serious mind-expansion.
The speed at which new business systems grow is becoming exponentially faster. Lower barriers to entry for many business sectors have made Clayton Christensen’s “Innovators Dilemma” more real than ever. At the current time there is a battle going on over the ability to port social data across the web. As The Battle for the Open Web continues, my money is shifting to the newer company.
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The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]