I recently wrote a piece for Digiday Daily entitled, “The Twitterization of Everything and LOL Innovation”. The take away for marketers was something like the Bob Dylan lyric,
“And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone.
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll [...]
A Media Circ.us has been sparse lately, for good reason!
All of us are slowly being inducted into this way of life. The real time web is slowly being infused across all media (and not just media on your PC).
Question:
Social Outreach, Email Lead Generation and Cause Marketing?
Answer:
A new experiment by The Emerging Communications Conference.
My new friend Lee S. Dryburgh first approached me about the idea by telling me he had an idea for an experiment. His idea would help garner registration for the conference he is organizing, while at the same time do some [...]
You need to learn how to use Twitter because all of the young people are using it, right? Um, no way!
I don’t have the usage stats (kudos to anyone who can get them for me) but I don’t know anyone under twenty who uses Twitter (and yes, I do know people under twenty). In [...]
The above is the title I would have given my latest article over at iMedia–alas, they know best what brings in the traffic, and I love them for it
I bring up a number of topics that I plan on expanding upon on this blog. All of the marketing mistakes that I spell out [...]
Starbucks is not new to the social media space. They have done some very interesting, yet questionably successful initiatives–mystarbucksidea.com being the most notable.
I got a message today that Starbucks was following me on Twitter. I had heard about their presence, but had not really taken a look into it. I felt that this would be [...]
RSS has drastically changed the way in which we experience media. In a recent article in Ad Age, Steve Rubel talks about a statistic that says, only 11% of internet users subscribe to RSS feeds. Rubel makes the following statement:
RSS is easy and relatively cheap to adopt, so there’s no reason for marketers to avoid [...]
Yes, I know that is not a word
A couple of weeks ago I had a conversation with Aaron Strout from Mzinga. He was recording for the Conversations With Mzinga Podcast–have a listen.
One of the reasons that I love blogging is that it is free from the confines of editorial–this is certainly nothing new. Another thing I love is that I can blog when I want, and not blog when I don’t want (an issue brought up on the Jaffe Juice Podcast many times).In reference to the [...]