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	<title>Circ.us &#187; Walt Disney Company</title>
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	<description>Circ.us is a creative communications firm that helps brands tell stories through innovation and participation.</description>
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		<title>Branding: Without Your Brand</title>
		<link>http://circ.us/2008/12/branding-without-your-brand/</link>
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		<pubDate>Wed, 17 Dec 2008 12:43:11 +0000</pubDate>
		<dc:creator>Adam Broitman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Arts]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Dell]]></category>
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		<category><![CDATA[Walt Disney Company]]></category>

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Image via Wikipedia



All successful brands tell a story. Apple tells us a story about people who &#8220;think different.&#8221; Pepsi tells us the tale of a new generation and Disney tells a story about imagination and childhood. These are classic American brand stories &#8212; cultivated through traditional channels and originated (to a large degree) by the [...]]]></description>
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